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The Kenya Tourism Board (KTB) is undertaking a photography competition to encourage Kenyans to showcase different tourism destinations across the country. The aim is to showcase Kenya’s diverse tourism offering by leveraging domestic tourists across the country. Through the campaign, we hope to showcase hidden gems across the country through the lenses of Kenyans.
The campaign will leverage both mobile and professional photography to showcase what Kenya has to offer under the tagline ‘Tembea Kenya, Capture Magical Kenya’.
The competition will run on social media through the X (Twitter), Facebook and Instagram platforms.
Take a photo of Kenya’s natural landscapes, wildlife, culture, or tourism attractions, see categories.
Give your photo a title or caption of your choice.
Indicate the location where the photo was taken.
Use #TembeaKenyaPhotoContest #TembeaKenya and the specific Category Hashtag i.e #WildlifeKE.
Post your picture on X (Twitter), Facebook or Instagram and tag us on @magicalKenya on X, MagicalKenya on Facebook or @magicalkenya on Instagram.
This competitive competition will conclude with an award of cash prizes under each of the 8 categories.
There will be 3 winners in each category with the prizes awarded as follows
Ksh. 150,000
Ksh. 70,000
Ksh. 30,000
For inquiries regarding the Competition, please contact us at: [email protected]
By entering the Tembea Kenya Photo Competition, you have the chance to showcase your photography talent, tell the story of Kenya’s natural beauty, diverse culture, and rich heritage, and gain national recognition. Winners receive Ksh250,000 cash prize per category (1st place gets Ksh150,000 2nd gets ksh70,000/- and third place will get Ksh30,000/-). The competition allows you to share your work with a wide audience, potentially elevating your profile. Plus, participating gives you a chance to inspire others to explore the beauty of Kenya.
Daily prizes are fun rewards, awarded to images that we’ll celebrate on social media during the “Social Share” phase of the competition. These daily prizes offer quick recognition and rewards for popular images. The overall prize per category, however, is a larger cash award given to the top images selected by the judges after the competition period ends. These winners are determined based on image quality, alignment with category criteria, and storytelling impact.
During the “Social Share” phase, social media engagement (e.g. polls, likes and shares) can influence daily prize winners. Winning criteria will be clearly articulated before every prize award is adjudicated.
Socially shared images that meet the category and photography brief well will be shortlisted by our social media experts and presented to 5 independent professional photographers who will pick their 50 best images in every category. Those shortlisted will be invited to enter the main competition and as long as they meet the criteria set out in the T&Cs (see here), will then be considered entries to the main competition.
These top 50 entries will then be subject to public voting to select the top 10 by category and those will be put in front of our expert judges to select the final top 3 by category.
If your image entry in the main competition gets to the top 10 per category, it will be subject to a panel of expert judges who will determine the winning images. Judges will include a seasoned professional photographer, a celebrity influencer familiar with photography, and a travel industry expert. They will evaluate each submission based on technical quality, creativity, cultural relevance, and impact.
The Tembea Kenya Photography Competition (“the Competition”) is organized and managed by the Kenya Tourism Board (KTB) in partnership with several sponsors, to promote Kenya’s diverse tourism attractions. The competition seeks to engage both amateur and professional photographers, encouraging them to capture the beauty of Kenya’s hidden gems, wildlife, culture, and landscapes. The purpose is to inspire travel to these destinations while fostering a sense of pride and ownership among Kenyan residents and contributing to the tourism sector.
For inquiries regarding the Competition, please contact us at: [[email protected]]
By submitting an entry, participants agree to:
KTB reserves the right to disqualify any entry if the participant’s conduct is considered contrary to the spirit of the competition.
Photographs must present the natural world in a manner that is creative, honest, and ethical:
The owners of the shortlisted photos will then be invited to submit their photos to the competition. They will have to fill out the form that:
The following digital edits are not permitted:
Top three prizes per category (1st: Ksh 150,000; 2nd: Ksh 70,000; 3rd: Ksh 30,000).
Notification: Winners will be contacted via email or direct social media message.
Winners may be asked to participate in publicity activities, including the publication of their names and photographs.
KTB reserves the right to display and share submitted images on its website, social media, and promotional materials.
(a) Participants must certify that they are the original creators of the submitted images and that they hold all necessary rights, permissions, and consents to submit the images for the competition. Participants agree to indemnify KTB against any third-party claims arising from the unauthorized use of the images
(b) Accordingly, any photograph you submit to the Competition must either be:
(2) You must either be the sole copyright owner of the submitted photograph(s) or have secured written permission from the copyright owner(s) to enter the photographs in the Competition. A copy of this written permission must be provided upon confirmation of your photograph being shortlisted for an Award.
(3) Ownership of the copyright for any entry submitted to the Competition remains with the copyright owner(s).
(4) In consideration of your entry, you grant KTB the right to reproduce, publicise, and exhibit your photograph in any medium (including physical copies, electronic copies, and on social media) to facilitate judging by the Jury or public vote.
(5) For photographs entered in the competition, you grant KTB, and any organisations acting on our behalf the right, during the License Period, a royalty-free license to:
(6) The License Period commences upon notification of your Award and lasts for five (5) years. After this period:
(7) KTB, and any sublicensed organisations will credit you or the photographer when using a photograph. However, we are not liable for inadvertent omissions of such credit.
(8) Participants must provide written consent (model releases) if their photographs include recognizable individuals to avoid violations of privacy or image rights. You must ensure that any photographs submitted are taken with the consent of:
(9) Entering the Competition does not grant any rights regarding names, logos, or other intellectual property owned by KTB or the Competition. You agree not to make public statements using such intellectual property without our prior written consent.
(10) While we will remind the public that copyright remains with the photographers, we acknowledge that we cannot prevent public sharing of photographs. You waive any rights to bring claims against KTB, for such sharing.
(11) The term “any medium,” as used in this section, includes but is not limited to prints, billboards, books, magazines, digital media, applications, TV commercials and social media channels.
(12) We reserve the right to disqualify any entry or remove a photograph from the Competition if we reasonably deem the display to be criminal or infringing on third-party rights.
(13) Participants agree to indemnify and hold harmless KTB from any claims, damages, or liabilities arising from third-party disputes concerning the use of images, including claims related to unauthorized use of personal likeness or property
KTB is not liable for any lost or misdirected entries. Proof of electronic submission does not guarantee receipt by us.
The organiser will not be held responsible for any technical issues affecting entry submissions or the judging process.
We cannot be held responsible for emails that do not arrive due to your email security settings or restrictions imposed by your Internet Service Provider. You must ensure that your settings allow emails from [email protected]
Except as expressly stated elsewhere in these Rules, and to the fullest extent permitted by law, we will not be liable for any loss or damage suffered by you in relation to the Competition, the use of your entry in accordance with these Rules, or the use of any prize. This exclusion includes, but is not limited to, liability for loss of or damage to any entry, misuse of photographs, and failure of any third-party licensee to comply with the credit obligations specified in these Rules.
Personal data collected during the competition will only be used for administration purposes.
Data will not be shared with third parties without the participant’s consent, except where required for publicity.
By participating, you consent to the collection, use, and storage of your personal data in line with the Data Protection Act. KTB will ensure that personal data is protected through appropriate security measures and will only collect the data necessary for the competition’s administration
KTB is not liable for delays, modifications, or cancellations due to events outside its control, such as natural disasters, strikes, or pandemics.
We shall not be in breach of these Rules nor liable for delay in performing, or failure to perform, any of its obligations under these Rules if such delay or failure result from events, circumstances or causes beyond its reasonable control. In such circumstances, we shall be entitled to a reasonable extension of the time for performing such obligations. If the period of delay or non-performance continues for 1 week, we may terminate the contract created by these Rules with you by giving you 14 days’ written notice.
KTB reserves the right to modify, suspend, or cancel the competition in case of unforeseen circumstances beyond its control. In such cases, KTB shall not be held liable for any losses or damages suffered by participants due to the modification, suspension, or cancellation of the competition.
These Rules and any other webpages or documents incorporated into them constitute the entire agreement between you and us and supersedes and extinguishes all previous agreements, promises, assurances, warranties, representations and understandings between them, whether written or oral, relating to its subject matter, including but not limited to any advertising or promotional materials. You agree that you shall have no remedies in respect of any statement, representation, assurance or warranty (whether made innocently or negligently) that is not set out in these Rules.
No third party shall have any rights to enforce any of these terms and conditions.
The competition is governed by the laws of Kenya, and any disputes will be subject to Kenyan courts’ jurisdiction.